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Hoffmann-Rondeau Communications
What about the promises? The offer says it's guaranteed! "If you're not entirely satisfied, we will refund your money in full". With that in mind, you go ahead and dare. When you get your products, you breath a sigh of relief. But, what about if you get the product and find it's not working like it said it would, or like you expected? If it's a couple of bucks, it's bad enough if you can't get your money back. But what if it's a couple of hundreds? Or even thousands? Now, that's pretty serious. I don't want to scare anyone, but I've had some pretty close calls. To the point of making a decision that I will be very careful before buying again on the Internet anything that is high ticketed. But I do want to be clear that I've purchased dozens of products on the Internet over the years without any problem at all. However, recently I have had two not so good experiences with high profile Internet Marketing businesses. Now, I am not in the habit of buying a product and asking for my money back. Over my 10+ years on the Internet, I have returned a product only three times. One was several years ago, where I got my money back immediately after sending out the request. It was only for $47. Recently, I had to request a refund twice. One was for a $200 service product that did not work out at all for me because it was way too big for my small operation. The other was a much higher ticket program that contained information more specific to a start-up situation, which I already had. I wanted new tools and strategies that would take my business from where it is to a higher level, but this was for levels below and start-up. The latter responded positively and responsibly after about three e-mail correspondence. And they were very understanding and courteous about it. The former is a different story. I have been corresponding weekly since December 7 with over half of my emails not even answered. I have taken my emails to a higher level of management and did not get an answer from there either as of this date. I will keep you informed. These two scenarios have brought me to the decision that I will be even more hesitant from now on to purchase high ticket items. So, don't stop buying on the Internet, but be very careful and aware that high ticket items are more risky. Read the sales letter cautiously and the guarantee very closely, because it could very well be that the product does not deliver what you expected, eventhough it may be a good product./dmh
Diane M. Hoffmann is president of Hoffmann-Rondeau Communications Inc., which offers ONline and OFFline business services and resources. She is the founder and creator of http://www.build-your-internet-business-now.com and author of several books, e-books and articles, including "Contextual Communication, Organization and Training". Diane has recently shifted her primary focus to helping unemployed and self-employed start and grow their own Internet business. Copyright(c)2009 Diane M. Hoffmann. You may reprint this article without any changes, making sure to include this bio.
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