-a bagpiper in Ottawa, Canada -- get hired for "gigs" for 100 miles around
-a local manufacturing company -- attract and support customers.
-a gas station in Hudson, New York -- build a devoted clientele
-a real estate agent or lawyer in Tempe, Arizona... or Anguilla, British West Indies -- own your geographic niche
-a landscaper in Juno, Alaska -- get the jump on competitors
-a Mexican restaurant in Vista, California -- run "Net specials of the week"
-a grocery store in Bristol, England -- differentiate yourself and take business from competitors
-any business in any town or city
You might think that the Net, more specifically your own Web site, offers few opportunities for businesses with a customer base clustered in a small geographic area. After all, the Web is "world wide"... a "global medium."
And you would have been fairly correct, up until recently. But matters have been changing rapidly...
Local business Internet Search or Yellow Pages...
More and more, your potential clients are forsaking those heavy Yellow Pages paper books for Google and other engines. It's easy and fast to do a search for "lawn care Montpelier" -- and if you don't find one in the town of Montpelier, widen the search to "lawn care Vermont" -- try widening your search with Yellow Pages!
And it's not just the clients. Faster and faster, local businesses are coming online. They are using the Net to...
-build trust and deepen relationships with existing local customers by providing friendly, personal information about the business, great content (ex., valuable "do-it-yourself" articles), "web site only" specials, etc. (but this is only the first and most obvious step)
-raise their local profile above that of competitors
-promote locally and take customers from competitors
-continue to stay "top-of-mind" and deepen relationships with customers through an e-zine (and build sales, too -- ex., "It's spring, which means it's time for aerating and fertilizing your lawn."
- OR - "Announcing our Web-site-only-10%-off-your-next-oil-change coupon")
-build targeted traffic to find new customers, even add entirely new income streams (ex., as a chimney sweep, your articles on fire safety not only endear you to local customers, but will attract global ones too -- you can monetize this traffic through Google AdSense ads and affiliate programs, as you will see further in the link I'm giving you below...
-leverage their local expertise and knowledge for global clients, selling their goods online, even through online auctions (see monetization article below).
It's time -- develop a solid Web presence, generate targeted traffic, build loyalty through a newsletter for customers, get the edge on local competition, and add new income streams.
SBI! takes you by the hand to accomplish all that. Just pick an employee, or do it yourself, or hire someone like me ;)
Web set-up services
Think of a Web site as a super-Yellow Pages ad for you local business... with 100 times the results... at 1/10 of the price. People are searching less and less by the offline and more by the online ...
If your small, local business does not use a Net presence to promote itself, keep in touch with its customers, extend its reach, and take your competitors' customers, your competitors will do it to you, and soon. Yes...
Check this page for comparison of Internet Search vs Yellow Pages for local business...(when you get to the page, just scroll down a bit until you see the chart comparison):
Local business analysis
To Contact us...If you have any questions at anytime, please feel free to email me using the form provided at the "Contact us" nav bar.
If you don't have the time to build your web site and set up your business yourself, I can do it for you. Just click on the "Web set-up services" nav bar at the top left.